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© Reuters. FILE PHOTO: Pandora products are seen at their store at the Woodbury Common Premium Outlets in Central Valley, New York, U.S., February 15, 2022. REUTERS/Andrew Kelly/File Photo

LONDON (Reuters) – Pandora (OTC:), the world’s biggest jewellery maker, is aiming for organic revenue growth of 6%-9% in 2024, it said on Wednesday, after strong sales of its silver charms and bracelets drove its share price to more than double since the start of last year.

The company announced a share buyback programme of up to 4 billion Danish crowns (about $577 million) after confirming strong fourth-quarter revenue and earnings.

Pandora, which sells its jewellery in more than 100 countries, has been a rare bright spot among retailers and brands targeting aspirational consumers with affordable luxury items. ($1 = 6.9329 Danish crowns)

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