Norstat was founded in 1997 and serves around 2,000 market research firms, private and public end-clients, media & advertising agencies, publishers and consultancies across various industries. The company completed seven strategic add-ons in Switzerland, Denmark, the Netherlands, Norway and the UK from 2021 to 2023.
In a press statement, Daniel Björklund, Investment Advisory Professional at Triton, said that his firm had been able to “drive significant growth” at Norstat as well as expand its offering and geographical reach.
Erling Eriksen, CEO of Norstat, added that the company had “sought out new routes and opportunities; undertaken a rapid technological shift, launched several digital products and completed seven successful acquisitions and integrations” during Triton’s ownership.
Norstat and Triton were advised by William Blair.
