- A diverse range of perspectives could be much harder to find
With over 500 hours of content uploaded on YouTube every minute, recommendations play a critical role in helping people discover content that is relevant to them. For creators, recommendations offer a chance to be discovered, build an audience, and mean that new voices and perspectives can break through. Effectively removing political content from recommendations could make it harder for a range of voices to be heard.
- A barrier between NGOs and the next generation of activists
YouTube is a place where many people come to learn about the issues they care about, find community, and get involved in civil society. Campaigners on a wide range of issues, from climate change to LGBTQ+ rights, rely on the global platform they have through YouTube, to bring their cause to the largest viewing audience in the world. A broad definition of political ads could capture most NGO content, remove it from recommendations, and make it harder for campaigns to find and recruit the next generation of activists.