© Reuters.
LAS VEGAS – Caesars (NASDAQ:) Entertainment, Inc. (NASDAQ: CZR) and the National Hockey League have announced a multiyear extension of their partnership in the United States, maintaining Caesars’ role as an official sports betting and gaming partner of the NHL. The renewal allows Caesars Digital to utilize NHL intellectual property to create NHL-themed iCasino games for its online platforms in North America, including the recently launched Caesars Palace Online Casino.
The extended collaboration will also provide Caesars Rewards members with exclusive VIP experiences and heighten the visibility of Caesars Sportsbook and Caesars Rewards during national NHL broadcasts, particularly during Stanley Cup Playoff games in certain Caesars markets. Caesars will continue to have the rights to use NHL team logos and imagery on its sports betting app, along with access to League Alumni and the Stanley Cup for special appearances.
Eric Hession, President of Caesars Digital, emphasized the connection between the NHL’s excitement and the experiences Caesars aims to offer to its customers. The partnership aims to leverage the passion of hockey fans to deliver memorable moments across both sports betting and online casino platforms.
The agreement also highlights Caesars’ commitment to responsible gaming, aligning with the NHL’s focus on the same. Caesars enforces a strict 21+ gaming policy, limiting gaming options to legal-age individuals.
This partnership renewal is part of Caesars’ strategy to link sports betting and online casino play with unparalleled rewards through its Caesars Rewards program, allowing bettors to earn credits for status and rewards that can be redeemed for experiences and discounts at Caesars locations.
The NHL and Caesars have a shared history of engaging fans through innovative approaches, and this extension is set to continue that tradition, according to NHL Vice President of Business Development, Jason Jazayeri.
The announcement is based on a press release statement and comes as Caesars Entertainment continues to expand its footprint in the digital gaming and sports betting landscape.
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