Ameetee, a fintech startup, has raised a $1 million seed round to launch the first B2B fintech platform that provides financial institutions with a universal solution to offer their customers investment in private companies in the form of transferable securities. Since its launch in 2023, the platform’s turnover has reached $12 million, Ameetee signed contracts with several institutional clients, and offered investment opportunities in such companies as Bayzat, Klarna and Alto Pharmacy. The funding was backed by a group of business angels, including Jamie Karraker, founder of Alto Pharmacy, unicorn, and will be used to develop a marketplace where these securities can be traded and to launch the first educational course for banks and brokers lacking knowledge on how to invest in private companies.
Ameetee, founded by a team of investment professionals with 15-20 years of experience each, including Mila Khrapchenko, business angel and investor in TechAviv fund, is the first company to democratize access to shares of private companies and other private market assets, that targets financial institutions rather than individuals. While online investment platforms typically trigger capital outflow from financial institutions, Ameetee provides them with a ‘white-label’ (no-brand) solution, enabling financial institutions to seamlessly integrate Ameetee’s opportunities into their product lineup and present them to their clients under their own brand, expanding their offerings without the need of hiring additional staff. Similarly, it allows end investors serviced by financial institutions to diversify their portfolio, and startups to get access to additional financing given the limited current venture funding landscape.
“With the online investment platform market already overstepping $8 billion in 2022, many banks and wealth managers lack resources to compete with such platforms and offer a wide audience a simple and understandable way to invest in private companies. Ameetee helps banks to retain customers and expand their offerings , while simultaneously empowering investors, who won’t need to seek alternative opportunities themselves but will be able do it with the help of their bank manager or even through an app,” commented Mila Khrapchenko, Co-Founder and Co-CEO of Ameetee.
The online investment platform market is experiencing significant growth and is anticipated to surge to $30.42 billion by 2032, with a CAGR of 16%. Most investment platforms mainly provide basic information about potential opportunities and leave organizational staff on the client’s side, while Ameetee goes the extra mile by taking care of the entire process from vetting the deal with investment professionals to ensure its quality to issuing a security accompanied by a full set of documents for brokers, financial advisors and their end clients.
Ameetee directs its efforts towards the development of the FaaS (Fintech-as-a-Service) segment of the fintech market, which is anticipated to show substantial growth and is predicted to reach $949 billion by 2030. This growth is attributed to the increasing demand for digital financial services and the integration between innovative fintech startups and legacy financial organizations.
